Strategic Marketing Management
A practical professional programme focused on strategic marketing management, designed to strengthen commercial capability, customer value and market performance.
- Type
- Professional
- Level
- Advanced
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Strategic Marketing Management develops the capability to align marketing decisions with organisational strategy, competitive conditions and long-term value creation.
The programme examines strategic market analysis, competitive advantage, customer and segment attractiveness, positioning, portfolio choices, resource allocation and marketing performance.
Participants learn how to translate strategic priorities into integrated marketing choices and measurable implementation plans.
Objectives
Connect marketing strategy with organisational direction.
Analyse markets and competitors from a strategic perspective.
Evaluate segment attractiveness and strategic positioning options.
Develop integrated strategic marketing choices.
Translate marketing strategy into measurable implementation priorities.
Learning outcomes
Conduct a structured strategic marketing analysis.
Identify sources of competitive advantage and differentiation.
Evaluate target markets and positioning alternatives.
Develop strategic marketing priorities and resource choices.
Define measures for monitoring strategic marketing performance.
Who it is for
Marketing managers.
Senior marketing professionals.
Business-development managers.
Product and portfolio managers.
Managers responsible for strategic market growth.
Programme modules
1. Strategic Marketing Perspective
Marketing and corporate strategy
Strategic orientation
Value creation
Growth objectives
2. Strategic Market Analysis
Market attractiveness
Environmental analysis
Customer trends
Strategic opportunities and threats
3. Competitive Strategy
Competitor analysis
Competitive advantage
Differentiation
Strategic positioning
4. Segmentation and Strategic Targeting
Segment attractiveness
Customer profitability
Target-market priorities
Portfolio considerations
5. Strategic Marketing Choices
Value proposition
Product and service strategy
Pricing strategy
Channel and communication choices
6. Implementation and Strategic Control
Resource allocation
Strategic initiatives
Marketing KPIs
Review and adaptation
Methodology
The programme combines strategic-marketing frameworks, competitive analysis, market cases and decision exercises. Participants develop and test strategic marketing choices against realistic organisational priorities.
Assessment
Assessment includes strategic market-analysis exercises and a final applied assignment requiring participants to develop and justify a strategic marketing direction for a defined organisation or business unit.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.
Consulting & Advisory
Structured advisory support for strategy, governance, performance, transformation and organisational decision-making.