Public Relations Management
A practical professional programme focused on public relations management, designed to strengthen communication, media capability and stakeholder engagement.
- Type
- Professional
- Level
- Intermediate
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Public Relations Management develops the practical capability to plan, coordinate and evaluate public-relations activities that support organisational communication and stakeholder relationships.
The programme examines PR objectives, stakeholder analysis, messaging, media relations, campaigns, events, reputation, issues management and performance measurement.
Participants learn how to manage public relations as a planned organisational function rather than a collection of isolated publicity activities.
Objectives
Understand the core responsibilities of public-relations management.
Develop structured stakeholder and communication planning.
Improve media relations and message development.
Coordinate PR campaigns and activities effectively.
Measure and improve public-relations performance.
Learning outcomes
Develop practical PR objectives and plans.
Identify and prioritise relevant stakeholders.
Create clear messages for different audiences.
Manage routine media and public-relations activities.
Evaluate PR outputs and outcomes using appropriate measures.
Who it is for
Public-relations professionals.
Communications officers.
Media-relations professionals.
Marketing and corporate-communications staff.
Managers responsible for organisational PR activities.
Programme modules
1. Public Relations Foundations
Role of public relations
PR objectives
Organisational reputation
PR management process
2. Stakeholder Analysis
Stakeholder identification
Influence and interest
Audience priorities
Engagement approaches
3. Message Development
Key messages
Audience adaptation
Message consistency
Evidence and credibility
4. Media Relations
Media mapping
Press materials
Journalist engagement
Media enquiries
5. PR Campaigns and Activities
Campaign planning
Events
Content and channels
Coordination and implementation
6. PR Measurement and Review
Outputs and outcomes
Media coverage
Stakeholder response
Performance improvement
Methodology
The programme combines PR-planning frameworks, stakeholder exercises, message-development tasks and media-relations scenarios. Participants develop practical communication plans and evaluate PR activity.
Assessment
Assessment includes stakeholder and PR-planning exercises and a final applied task requiring participants to prepare a structured public-relations plan for a defined organisational objective.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.