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Media, Communication & Digital Influence

Protocol & Business Etiquette

A practical professional programme focused on protocol & business etiquette, designed to strengthen communication, media capability and stakeholder engagement.

Type
Professional
Level
Intermediate
Duration
5 days
Delivery
In person, Live online, In-house
Languages
English, Arabic

Protocol & Business Etiquette develops practical knowledge of professional conduct, formal interaction and protocol conventions used in business and institutional environments.

The programme examines introductions, precedence, greetings, meetings, formal correspondence, dining etiquette, gifts, dress, hosting and professional behaviour.

Participants learn how appropriate etiquette and protocol support credibility, respect and effective relationships across formal business settings.

Objectives

  • Understand the principles of professional protocol and etiquette.

  • Apply appropriate introductions, greetings and precedence.

  • Manage formal meetings and business interactions professionally.

  • Understand business dining, gifts and dress conventions.

  • Strengthen confidence in formal and cross-organisational settings.

Learning outcomes

  • Apply appropriate greeting and introduction protocols.

  • Use precedence correctly in common formal situations.

  • Manage meeting and hosting etiquette.

  • Demonstrate suitable professional dining and social conduct.

  • Avoid common protocol and etiquette mistakes.

Who it is for

  • Executive assistants.

  • Protocol and events staff.

  • Public-relations professionals.

  • Managers and client-facing professionals.

  • Professionals working in formal institutional environments.

Programme modules

1. Protocol and Etiquette Foundations
  • Purpose of protocol

  • Professional etiquette

  • Respect and representation

  • Cultural awareness

2. Introductions and Greetings
  • Formal introductions

  • Titles

  • Greetings

  • Business cards

3. Precedence and Seating
  • Order of precedence

  • Seating arrangements

  • Hosts and guests

  • Formal positioning

4. Meetings and Hosting
  • Meeting etiquette

  • Receiving guests

  • Hosting responsibilities

  • Professional conduct

5. Dining, Gifts and Dress
  • Business dining

  • Table etiquette

  • Gifts

  • Professional dress

6. Professional Protocol in Practice
  • Formal correspondence

  • Common protocol errors

  • Handling uncertainty

  • Professional confidence

Methodology

The programme combines protocol guidance, practical demonstrations, formal-interaction scenarios and etiquette exercises. Participants apply conventions to realistic professional situations.

Assessment

Assessment includes protocol scenarios and a final applied exercise requiring participants to plan and manage a formal business interaction correctly.

Certificate

Certificate of Completion

For your organisation

This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.

Organisational delivery is scoped and priced individually, and is not booked from this page.

Discuss this programme

Upcoming sessions

No dates are scheduled at present.

Training & Professional Development

Structured professional learning that develops practical, role-relevant knowledge and capability.

Discuss your challenge

Discuss your challenge