Influencer Strategy & Management
A practical professional programme focused on influencer strategy & management, designed to strengthen modern media capability, digital reach, audience performance and commercial effectiveness.
- Type
- Professional
- Level
- Advanced
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Influencer Strategy & Management develops the capability to plan and manage influencer relationships as part of an integrated communication and marketing strategy.
The programme examines influencer selection, audience relevance, credibility, brand fit, contracting, briefing, content governance, disclosure, relationship management and performance measurement.
Participants learn how to move beyond follower counts and evaluate influencer partnerships according to strategic relevance, audience quality and measurable outcomes.
Objectives
Understand the strategic role of influencer marketing.
Develop structured influencer-selection criteria.
Improve briefing, contracting and relationship management.
Strengthen content governance and disclosure practices.
Measure influencer performance using meaningful indicators.
Learning outcomes
Evaluate influencer relevance beyond audience size.
Assess audience fit, credibility and brand alignment.
Prepare effective influencer briefs and relationship plans.
Identify governance and reputational risks.
Measure influencer activity against campaign objectives.
Who it is for
Marketing professionals.
Influencer-marketing managers.
Public-relations and communications professionals.
Brand managers.
Professionals responsible for creator and influencer partnerships.
Programme modules
1. Influencer Strategy Foundations
Role of influencers
Influencer categories
Strategic objectives
Audience influence
2. Influencer Selection
Audience relevance
Engagement quality
Credibility
Brand fit
3. Briefing and Contracting
Campaign briefs
Deliverables
Usage rights
Commercial terms
4. Content and Brand Governance
Creative freedom
Brand standards
Disclosure
Reputation risk
5. Relationship Management
Communication
Long-term partnerships
Performance issues
Relationship development
6. Influencer Measurement
Reach
Engagement
Traffic and conversion
Campaign effectiveness
Methodology
The programme combines influencer-strategy frameworks, selection exercises, campaign briefs, governance cases and performance-analysis tasks. Participants evaluate and manage realistic influencer partnerships.
Assessment
Assessment includes influencer-selection and campaign exercises and a final applied task requiring participants to develop an influencer strategy for a defined campaign objective.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.
Consulting & Advisory
Structured advisory support for strategy, governance, performance, transformation and organisational decision-making.