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Marketing, Sales & Customer Experience

Customer Service Excellence

A practical professional programme focused on customer service excellence, designed to strengthen commercial capability, customer value and market performance.

Type
Professional
Level
Intermediate
Duration
5 days
Delivery
In person, Live online, In-house
Languages
English, Arabic

Customer Service Excellence develops the practical skills and service behaviours required to deliver consistent, professional and customer-focused service across different channels and situations.

The programme examines customer expectations, service standards, communication, active listening, problem-solving, service recovery and relationship-building.

Participants learn how individual behaviour, process discipline and service ownership combine to create positive customer experiences and stronger customer trust.

Objectives

  • Understand the principles of excellent customer service.

  • Improve communication and active-listening skills.

  • Apply consistent service standards across customer interactions.

  • Strengthen problem-solving and service-recovery capability.

  • Build stronger customer trust and relationships.

Learning outcomes

  • Identify customer expectations and service priorities.

  • Communicate clearly and professionally with customers.

  • Apply active listening and questioning techniques.

  • Resolve routine service problems effectively.

  • Use service-recovery approaches to rebuild customer confidence.

Who it is for

  • Customer-service representatives.

  • Front-line employees.

  • Call-centre and contact-centre staff.

  • Sales and service professionals.

  • Supervisors responsible for customer-facing teams.

Programme modules

1. Customer Service Foundations
  • Meaning of service excellence

  • Customer expectations

  • Service standards

  • Customer-focused behaviour

2. Professional Communication
  • Verbal communication

  • Tone and clarity

  • Non-verbal communication

  • Professional language

3. Listening and Understanding Needs
  • Active listening

  • Effective questions

  • Clarifying needs

  • Confirming understanding

4. Problem-Solving in Customer Service
  • Identifying the issue

  • Generating options

  • Taking ownership

  • Communicating solutions

5. Service Recovery
  • Service failures

  • Apologies and empathy

  • Corrective action

  • Restoring confidence

6. Building Customer Relationships
  • Consistency

  • Trust

  • Managing expectations

  • Creating positive lasting impressions

Methodology

The programme combines customer-service frameworks, communication scenarios, service-recovery cases and practical customer interactions. Participants practise techniques for delivering consistent and professional service.

Assessment

Assessment includes customer-service scenarios and a final applied task requiring participants to manage a realistic customer interaction from initial contact through resolution.

Certificate

Certificate of Completion

For your organisation

This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.

Organisational delivery is scoped and priced individually, and is not booked from this page.

Discuss this programme

Upcoming sessions

No dates are scheduled at present.

Training & Professional Development

Structured professional learning that develops practical, role-relevant knowledge and capability.

Discuss your challenge

Discuss your challenge