Television Programming & Scheduling
A practical professional programme focused on television programming & scheduling, designed to strengthen modern media capability, digital reach, audience performance and commercial effectiveness.
- Type
- Specialist
- Level
- Advanced
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Television Programming & Scheduling develops the capability to design programme schedules that balance audience behaviour, channel strategy, content availability and commercial objectives.
The programme examines audience dayparts, programme genres, scheduling strategies, competitive positioning, repeats, premieres, special events, audience flow and schedule performance.
Participants learn how scheduling decisions influence reach, loyalty, programme performance and the overall identity of a television channel.
Objectives
Understand the principles of television programming and scheduling.
Analyse audience behaviour across different dayparts.
Develop coherent schedules aligned with channel strategy.
Balance content, competitive and commercial considerations.
Evaluate schedule performance and adapt programming decisions.
Learning outcomes
Identify audience and channel factors that shape scheduling.
Apply basic scheduling strategies to different programme genres.
Develop daily and weekly television schedules.
Assess competitive and audience-flow considerations.
Interpret programme and schedule performance indicators.
Who it is for
Programming and scheduling professionals.
Television channel managers.
Content and acquisition professionals.
Audience-analysis professionals.
Media professionals preparing for programming roles.
Programme modules
1. Programming and Scheduling Foundations
Role of programming
Channel identity
Programme genres
Schedule objectives
2. Audience Behaviour and Dayparts
Viewing patterns
Dayparts
Audience segments
Audience availability
3. Scheduling Strategies
Lead-ins and lead-outs
Stripping
Stacking
Counter-programming
4. Content and Schedule Planning
Premieres and repeats
Series planning
Special events
Seasonal schedules
5. Competition and Audience Flow
Competitive schedules
Audience retention
Programme transitions
Schedule differentiation
6. Schedule Performance and Optimisation
Ratings and share
Programme performance
Audience flow
Schedule adjustment
Methodology
The programme combines scheduling frameworks, audience-data exercises, competitive schedule cases and programming simulations. Participants construct and evaluate realistic television schedules.
Assessment
Assessment includes programming and scheduling exercises and a final applied assignment requiring participants to develop and justify a television schedule for a defined channel and audience.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.