Social Media Marketing & Content Strategy
A practical professional programme focused on social media marketing & content strategy, designed to strengthen commercial capability, customer value and market performance.
- Type
- Professional
- Level
- Advanced
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Social Media Marketing & Content Strategy develops the capability to use social platforms and content systematically to support audience engagement, brand objectives and measurable marketing outcomes.
The programme examines audience insight, platform selection, content pillars, editorial planning, storytelling, community engagement, paid amplification, governance and performance measurement.
Participants learn how to build a coherent content system rather than treating social media as a series of disconnected posts.
Objectives
Develop audience-led social media and content strategies.
Select platforms according to objectives and audience behaviour.
Build structured content pillars and editorial plans.
Improve social engagement and community management.
Measure content and social-media performance systematically.
Learning outcomes
Define clear objectives for social media activity.
Develop audience profiles and appropriate platform choices.
Create content pillars and an editorial content plan.
Apply effective engagement and community-management practices.
Evaluate social-media performance using relevant metrics.
Who it is for
Social media professionals.
Digital marketing professionals.
Content creators and content managers.
Marketing and communications professionals.
Managers responsible for organisational social-media presence.
Programme modules
1. Social Media Strategy
Social media objectives
Platform roles
Audience behaviour
Strategic alignment
2. Audience and Platform Selection
Audience profiles
Platform characteristics
Channel priorities
Audience-platform fit
3. Content Strategy
Content pillars
Content formats
Value and relevance
Brand consistency
4. Editorial Planning and Storytelling
Editorial calendars
Campaign themes
Storytelling
Content production workflow
5. Engagement and Community Management
Community engagement
Comments and responses
Moderation
Reputation considerations
6. Social Media Measurement and Optimisation
Reach and visibility
Engagement metrics
Traffic and conversion
Content optimisation
Methodology
The programme combines social-media strategy frameworks, audience exercises, content-planning workshops, platform examples and performance analysis. Participants build a practical social-media and content approach for a defined organisation or campaign.
Assessment
Assessment includes content-planning and social-media analysis exercises and a final applied assignment requiring participants to develop a structured social-media and content strategy with appropriate performance measures.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.
Consulting & Advisory
Structured advisory support for strategy, governance, performance, transformation and organisational decision-making.