Media Monitoring & Content Analysis
A practical professional programme focused on media monitoring & content analysis, designed to strengthen communication, media capability and stakeholder engagement.
- Type
- Specialist
- Level
- Advanced
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Media Monitoring & Content Analysis develops the capability to monitor media systematically, classify relevant content, analyse narratives and produce decision-focused reports.
The programme examines monitoring frameworks, source selection, keywords, coding, quantitative and qualitative analysis, sentiment, themes, narratives, trends and reporting.
Participants learn how to distinguish simple content collection from structured analysis that explains what is being said, by whom, how frequently and with what implications.
Objectives
Develop structured media-monitoring methodologies.
Select appropriate sources, keywords and monitoring criteria.
Apply quantitative and qualitative content-analysis techniques.
Identify narratives, themes, sentiment and emerging trends.
Produce concise and decision-focused monitoring reports.
Learning outcomes
Design a practical media-monitoring framework.
Classify media content using consistent coding criteria.
Analyse coverage volume, themes, narratives and sentiment.
Identify meaningful trends and changes in media discourse.
Prepare structured monitoring and analysis reports.
Who it is for
Media-monitoring professionals.
Media analysts.
Public-relations and communications professionals.
Government and institutional monitoring teams.
Professionals responsible for media intelligence and reporting.
Programme modules
1. Media Monitoring Foundations
Purpose of media monitoring
Monitoring objectives
Source selection
Scope and coverage
2. Search and Collection Frameworks
Keywords
Search logic
Source categories
Collection discipline
3. Content Classification
Coding frameworks
Topics and themes
Actors and sources
Content categories
4. Quantitative Analysis
Coverage volume
Frequency
Share of voice
Trend comparison
5. Qualitative Analysis
Narratives
Frames
Sentiment
Message analysis
6. Media Intelligence Reporting
Executive summaries
Key findings
Trend interpretation
Implications and recommendations
Methodology
The programme combines monitoring frameworks, coding exercises, content datasets, narrative analysis and reporting practice. Participants work with realistic media material and translate collected content into structured intelligence.
Assessment
Assessment includes monitoring and content-analysis exercises and a final applied task requiring participants to analyse a defined body of media coverage and prepare a professional monitoring report.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.
Monitoring, Evaluation & Learning
Systems and evidence for understanding performance, results, impact and organisational learning.