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Digital Transformation, AI & Technology

Generative AI in Practice

A practical professional programme focused on generative ai in practice, designed to strengthen digital capability, technology adoption and data-informed performance.

Type
Professional
Level
Advanced
Duration
5 days
Delivery
In person, Live online, In-house
Languages
English, Arabic

Generative AI in Practice develops the practical capability to use generative AI tools effectively for research, analysis, drafting, ideation, summarisation, communication and productivity.

The programme examines prompt design, context setting, output evaluation, hallucination risk, workflow integration, multimodal tools and responsible use.

Participants learn how to structure interactions with generative AI, verify outputs and build repeatable workflows that improve productivity without weakening professional judgement.

Objectives

  • Understand the capabilities and limitations of generative AI.

  • Develop effective prompt-design techniques.

  • Use generative AI for practical professional tasks.

  • Evaluate and verify AI-generated outputs.

  • Integrate generative AI into repeatable work processes responsibly.

Learning outcomes

  • Create structured prompts for defined tasks.

  • Use generative AI for research, drafting and analysis support.

  • Identify weak, unsupported or inaccurate AI output.

  • Apply human review and verification effectively.

  • Design practical AI-assisted workflows.

Who it is for

  • Professionals across business functions.

  • Managers and team leaders.

  • Analysts and researchers.

  • Marketing and communications professionals.

  • Professionals seeking practical generative-AI skills.

Programme modules

1. Generative AI Foundations
  • Generative AI concepts

  • Large language models

  • Capabilities and limitations

  • Common professional use cases

2. Prompt Design
  • Prompt structure

  • Context

  • Constraints

  • Iteration and refinement

3. Research and Analysis
  • Information synthesis

  • Summarisation

  • Comparative analysis

  • Question development

4. Writing and Communication
  • Drafting

  • Editing

  • Tone adaptation

  • Content structuring

5. Verification and Quality Control
  • Hallucination risk

  • Fact checking

  • Source validation

  • Human review

6. Workflow Integration
  • Repeatable workflows

  • Automation opportunities

  • Multimodal tools

  • Responsible use

Methodology

The programme combines guided practice, prompt-design exercises, workflow cases and output-evaluation tasks. Participants use generative AI for realistic professional scenarios while applying verification and human oversight.

Assessment

Assessment includes prompting and workflow exercises and a final applied assignment requiring participants to design and demonstrate a responsible generative-AI workflow for a defined professional task.

Certificate

Certificate of Completion

For your organisation

This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.

Organisational delivery is scoped and priced individually, and is not booked from this page.

Discuss this programme

Upcoming sessions

No dates are scheduled at present.

Training & Professional Development

Structured professional learning that develops practical, role-relevant knowledge and capability.

Capacity Building & Institutional Development

Strengthening institutional systems, structures, people and organisational capability for sustainable performance.

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Discuss your challenge