Economic & Public Diplomacy
A practical professional programme focused on economic & public diplomacy, designed to strengthen communication, media capability and stakeholder engagement.
- Type
- Executive
- Level
- Executive
- Duration
- 5 days
- Delivery
- In person, Live online, In-house
- Languages
- English, Arabic
Economic & Public Diplomacy develops the capability to use economic engagement, strategic communication and stakeholder relations to advance international objectives and strengthen national or institutional influence.
The programme examines trade and investment diplomacy, economic interests, public diplomacy, soft power, cultural engagement, international audiences, strategic narratives and partnership-building.
Participants learn how economic and public diplomacy can complement traditional diplomatic channels and shape international relationships and perceptions.
Objectives
Understand the roles of economic and public diplomacy.
Analyse trade, investment and economic interests in diplomatic contexts.
Develop strategies for international audience engagement.
Use strategic narratives and soft-power tools effectively.
Build partnerships that support long-term international objectives.
Learning outcomes
Explain the relationship between economic interests and diplomacy.
Identify relevant economic and international stakeholders.
Develop public-diplomacy objectives and audience strategies.
Design credible strategic narratives for international engagement.
Develop partnership approaches that support diplomatic objectives.
Who it is for
Diplomatic and foreign-affairs professionals.
Trade and investment-promotion professionals.
Public-diplomacy practitioners.
Government communications professionals.
International-relations and public-affairs professionals.
Programme modules
1. Economic Diplomacy Foundations
Economic diplomacy
National economic interests
Trade and investment
Economic influence
2. Trade and Investment Engagement
Market access
Investment promotion
Business stakeholders
Economic partnerships
3. Public Diplomacy Foundations
International audiences
Soft power
Public opinion
Reputation and influence
4. Strategic Narratives and Communication
National and institutional narratives
Message credibility
Digital diplomacy
International media
5. Cultural and Educational Engagement
Cultural diplomacy
Educational exchange
People-to-people relations
Long-term influence
6. Partnerships and Impact
International partnerships
Stakeholder coalitions
Diplomatic outcomes
Measurement and review
Methodology
The programme combines economic-diplomacy frameworks, public-diplomacy cases, stakeholder exercises and strategic-communication scenarios. Participants develop integrated approaches to international influence and engagement.
Assessment
Assessment includes economic and public-diplomacy exercises and a final applied task requiring participants to develop an international engagement strategy for a defined economic or public-diplomacy objective.
Certificate
Certificate of Completion
For your organisation
This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.
Organisational delivery is scoped and priced individually, and is not booked from this page.
Upcoming sessions
No dates are scheduled at present.
Institutional needs addressed
Related expertise
Related capabilities
Training & Professional Development
Structured professional learning that develops practical, role-relevant knowledge and capability.