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Media, Communication & Digital Influence

Digital Journalism & Multimedia Storytelling

A practical professional programme focused on digital journalism & multimedia storytelling, designed to strengthen communication, media capability and stakeholder engagement.

Type
Professional
Level
Advanced
Duration
5 days
Delivery
In person, Live online, In-house
Languages
English, Arabic

Digital Journalism & Multimedia Storytelling develops the capability to produce compelling journalism for digital platforms using text, images, audio, video, data and interactive formats.

The programme examines digital story structure, platform behaviour, mobile journalism, multimedia selection, audience attention, social distribution and digital verification.

Participants learn how to choose formats according to the story and audience rather than simply republishing traditional journalism across digital channels.

Objectives

  • Understand the principles of digital-first journalism.

  • Develop multimedia storytelling approaches.

  • Match formats and platforms to editorial objectives.

  • Strengthen mobile and social newsgathering practices.

  • Improve audience engagement while maintaining editorial standards.

Learning outcomes

  • Structure journalism for digital consumption.

  • Select appropriate text, visual, audio and video formats.

  • Develop multimedia story packages.

  • Apply digital verification to online content.

  • Plan effective distribution across digital and social platforms.

Who it is for

  • Journalists and reporters.

  • Digital newsroom professionals.

  • Multimedia producers.

  • Content editors.

  • Media professionals transitioning to digital-first journalism.

Programme modules

1. Digital Journalism Foundations
  • Digital-first publishing

  • Audience behaviour

  • Platform differences

  • Editorial standards online

2. Digital Story Structure
  • Mobile reading behaviour

  • Headlines and leads

  • Scannable structure

  • Context and links

3. Multimedia Storytelling
  • Photography

  • Video

  • Audio

  • Graphics and data

4. Mobile Journalism
  • Smartphone reporting

  • Field capture

  • Mobile editing

  • Rapid publishing

5. Verification and Digital Ethics
  • User-generated content

  • Image and video verification

  • Source checks

  • Copyright and consent

6. Distribution and Audience Engagement
  • Social distribution

  • Platform packaging

  • Audience engagement

  • Performance feedback

Methodology

The programme combines digital-newsroom examples, multimedia production exercises, verification tasks and platform-specific storytelling workshops. Participants create and adapt stories for different digital formats.

Assessment

Assessment includes digital-storytelling and verification exercises and a final applied assignment requiring participants to produce a multimedia news package for defined digital platforms.

Certificate

Certificate of Completion

For your organisation

This programme can be delivered for a single organisation, team or institution, and adapted to your context, participants and objectives.

Organisational delivery is scoped and priced individually, and is not booked from this page.

Discuss this programme

Upcoming sessions

No dates are scheduled at present.

Training & Professional Development

Structured professional learning that develops practical, role-relevant knowledge and capability.

Discuss your challenge

Discuss your challenge